Celebration of Life
Venue on Broadway
2202 Broadway
Lubbock, TX  79401
Saturday, August 1, 2020
2:00 p.m.
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Dr. Shannon Rinaldo

of Lubbock, TX

December 24, 1973 - July 27, 2020


  • Obituary
  • Guestbook
Dr. Shannon Bridgmon Rinaldo, 46, of Lubbock passed away peacefully on the afternoon of Monday, July 27, 2020. A University of Kentucky graduate, she earned a Bachelor’s in Psychology (1997), an MBA (2001), and a PhD in Business (2008). She, and her four-year-old and husband moved to Lubbock that year, where she began her career as a professor of Marketing at Texas Tech, obtaining tenure in 2015. At TTU, Shannon earned numerous awards and recognition for teaching and research publication in the science of Marketing. Her extensive travels were a part of her lifelong love of learning.

Shannon was preceded in death by her grandparents, Norma Farmer Bridgmon, Shelby Samuel Davidson, and Jean and Howard Carrico. She is survived by her son, Aidan Samuel Rinaldo and her husband Jason Christopher Rinaldo, of Lubbock; mother, Angie Davidson Campbell and stepfather Bob Campbell; father and stepmother Steve and Fabyan Bridgmon of Owensboro, KY; brother, Steve (Samuel) Bridgmon of Nashville; step-siblings, Kristina (and husband Alan) Wink, Christina and Adam Huff, Danny Murphy, Kevin and Terri Murpy; two adored cousins, Clarissa Bridgmon Smith and Justin (wife Julie) Bridgmon, all of Daviess County, KY; god-daughter, Poppy Cundiff of Austin, TX; as well as several Davidson cousins, aunts, uncles, nieces, nephews, and a host of friends across the world.

The Dr. Shannon Rinaldo Scholarship has been established in honor of Shannon’s 13 years of service to the Rawls College of Business. Shannon’s work in the area of Marketing has influenced countless graduate and undergraduate students. She will continue to impact students through her scholarship supporting undergraduate students with a preference for those participating in undergraduate research. Endowed Scholarships are managed by the Texas Tech Foundation and exist in perpetuity. Gifts can be pledged up to 5 years and are tax deductible to the fullest extent of the law. Gifts are made to the Texas Tech Foundation, Inc, a 501(c)(3).

For those wishing to contribute online: https://donate.give2tech.com//?fid=IA000614
Checks to the Texas Tech Foundation (please include Shannon Rinaldo in memo) can be mailed to:
Rawls College of Business
Office of Development
MS 42101
Lubbock, TX 79409

Memorial services are scheduled for 2:00 p.m. Saturday, August 1, 2020 at Venue on Broadway, 2202 Broadway. Masks will be required. Due to Covid restrictions and limited seating, services will be livestreamed on her webpage at www.combestfamilyfuneralhomes.com.



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69 Condolence(s)
Kristin Scott
Easley, SC
Tuesday, August 4, 2020

If Shannon taught me anything, it was to love fiercely - as so many people said of her through this beautiful service. I will forever be grateful and a better person for knowing her. She clearly got her amazing strength from her mama and I know her wonderful spirit lives on in Aidan. Shannon, thank you for your support, friendship, laughter and for so many precious memories. You’re forever an inspiration to me. Sending wishes of love, peace and God’s blessings to all of Shannon’s family.

Jeffrey Chui
Dallas, TX
Monday, August 3, 2020

I was blessed to have Shannon as a professor, mentor, and friend. So many times I would lean on her knowledge and caring to figure out my own path in life. She always knew just what to say. I’m going to miss her laugh and jokes, and all of the hours spent at her home just talking and catching up. My heart is heavy with this goodbye, but I am so happy that she was apart of my life. Thank you for everything.

Nancy Harp
Clemson, SC
Monday, August 3, 2020

Sending prayers and love to Shannon's family.

Kathryn Marshall
Lorenzo, TX
Monday, August 3, 2020

As a fellow member of the UU church I wanted to express my condolences to Shannon's family.

Todd & Christy Libs
Owensboro, KY
Sunday, August 2, 2020

Prayers sent!

Blair Marquardt
Farmers Branch, TX
Sunday, August 2, 2020

Rest in peace, friend and colleague. Shannon's constant optimism and perseverance were an inspiration to me. My sincere condolences to the family of this very special woman.

Gail Madison
Lubbock, TX
Saturday, August 1, 2020

Jason and Aiden, This was a moving service. Shannon was (and through every one close to her, still is) a beautiful human being. She will be missed. Though our hearts are saddened by her loss, they are stronger, and braver, and more loving because she was part of our lives.

Kathy Underwood
Lancaster, OH
Saturday, August 1, 2020

I meet shannon approximately 33 years ago. We were neighbors in owensboro. She babysat my girls a few times. They thought she was the coolest person ever. She had her lip pierced and she had an iguana. I believe its name was sunshine. Even as a teenager she touched many lives. God bless you shannon. RIP. 💞

Sonny & Gail Wheeler
Owensboro,, KY
Saturday, August 1, 2020

Our hearts and prayers go out to the family and friends. Shannon was loved by so many. She will never be forgotten. Angie, we love you. Sonny,Gail&family

Robin Bryant
Owensboro, KY
Saturday, August 1, 2020

Sending love and healing light during this difficult time.

Katy Love
Austin, TX
Saturday, August 1, 2020

I love you Shannon.

Amanda Mureva
Houston, TX
Saturday, August 1, 2020

She was one of the instructors that made a lasting impression on me. She made me feel special anytime we saw each other. I always remember the big hug she gave me on my graduation day in 2013. She was so excited for me and my next journey. I am sad of her passing, may she Rest in Peace and to the family i pray for comfort.

Amanda
Houston, TX
Saturday, August 1, 2020

She was one of the instructors that made a lasting impression on me. She made me feel special anytime we saw each other. I always remember the big hug she gave me on my graduation day in 2013. She was so excited for me and my next journey. I am sad of her passing, may she Rest in Peace and to the family i pray for comfort.

Kelli Frias
Washington DC, DC
Saturday, August 1, 2020

Sending our warm thoughts and prayers to Jason and Aidan. XOXO Kelli, Alexa, and Miss Ava

Sherril Skibell
Lubbock, TX
Saturday, August 1, 2020

My thoughts are with you and your family.

May Shannon’s memory be a blessing.

Francisco Delgadillo
Lubbock, TX
Saturday, August 1, 2020

Aiden, I hope you find comfort in knowing you are not alone in your sorrow. Your mom was a brilliant individual who was admired, liked and respected. Her wonderful qualities will be carried on by you. May you always feel her strength, determination, and positive energy.

Dianne Anderson
Lubbock, TX
Saturday, August 1, 2020

Shannon made a very positive difference and set a sterling example of courage and determination as she lived her years on earth. May this example help to guide those who will miss her most deeply. I pray for you and send much love.

Jason & Danielle Nichols & family
Owensboro, KY
Saturday, August 1, 2020

We are praying for you, and love you all.

Jeff and Lisa Bratcher
Mesa, AZ
Saturday, August 1, 2020

Rest in Peace sweet Shannon.

Stacy Gray
Owensboro, KY
Saturday, August 1, 2020

Love and Prayers for Shannon's family.

Roger Schuster
Lubbock, TX
Saturday, August 1, 2020

She was a unique lady.

Robert Ricketts & Quepha Lynn
Lubbock,
Saturday, August 1, 2020

Aiden, your mother was one of a kind. She fought so hard to hang in there, largely because she could not bear the thought of leaving you. Your father and your grandmother, and many other people who struggled alongside Shannon, are saints. You are surrounded by people who love you. Please, lean on their strength now and later. And take solace in the sheer number of people who loved your mom.

Susan Brown
Ransom Canyon, TX
Saturday, August 1, 2020

Passionate, courageous and strong. Anyone who knew Shannon will never forget her. She made you be better. Rest easy now and fly high my dear. Sending love and prayers to Jason, Aiden and Shannon’s family and friends.

Corrine Voils
Madison, WI
Saturday, August 1, 2020

Shannon was one of the first people I met when I moved to Lexington for graduate school. She had just finished her Bachelor's degree and was working for the psychology department chair. She was witty, whip-smart, and honest, and I knew then that we would be good friends. One of us moved east of Lexington and one west of it when we finished grad school, so i hadn't seen Shannon for about 15 years when i visited her in Houston in November. We picked up right where we left off! She had memories of things I had forgotten about! I will always be grateful for that time together and will miss her dearly.

Darren Hidenrite
Evansville, IN
Saturday, August 1, 2020

I have so much admiration for you the way you fought your battle. You are and always will be a truly special friend and I will forever keep you I'm my heart and think of you with warm feelings and a special place in my heart. Rest in peace my dear friend!

Dierdre R. Miano
NEW ORLEANS, LA
Saturday, August 1, 2020

God Bless you both, your son, Aidan, your family, friends, and fans, of which I am one! She remains a Shining Light for all of us: to be better people, to fight the good fight, to love and cherish each other, to be kind, bright, full of life and full of love and JOY. Shine On, Dear Shannon! We miss your Earthly Presence, but see you illuminated always. Privileged to meet you, and glad you found your better half in Mr. Jason! W/Affection and Love, "Lips"

Kim and Jay Castaneda
Lexington, KY
Saturday, August 1, 2020

We have been so fortunate to know Shannon. She was strong, kind, and extremely smart. The world was truly better for her being a part of it. We have such great memories of playing Boggle and spending the week of the ice storm together. I can hear her voice so clearly when I need someone to give me some spunky support. Shannon was a wonderful friend and we will miss her.

Steve Richards
Louisville, KY
Saturday, August 1, 2020

She was a great friend and inspiration to me. She was a source of light and good energy every time we crossed paths. The world is a better place to have know her. My heart goes out to her friends and family

Gary Fleischman
Lubbock, TX
Saturday, August 1, 2020

I will miss you Shannon. You are probably the bravest person I have ever met in my life. Jason, I love you like a brother and please let me know how I can help. Your buddy, Gary

LaTina and Gregor McIntosh
Owensboro, KY
Saturday, August 1, 2020

We love you all. Shannon will be missed. She was one in a million.

Arnie and Sharon Radford
Union, KY
Saturday, August 1, 2020

Our hearts are broken over this loss. May God be with you and your family during this difficult time and may he guide you through the days to come. Remember all the joy and love that she brought you while she was here. God bless.......Love you all.

Partha S Mohapatra
Folsom, CA
Saturday, August 1, 2020

Shannon and I met during our PhD days at University of Kentucky. I fondly remember her trying her best to make you feel at home (as also other international classmates). We had our first Thanksgiving dinner at Shannon's place, and she was the one who would volunteer to teach some of the students help get their driving license. Our bonding with her grew, when my sister visited Lexington, and we visited each others homes.
I was fortunate enough to get back in touch with Shannon again, when I joined Texas Tech. Of course Jason, her, and me, enjoyed talking about UK basketball , and we visited their homes to see the game. But, more important, she was very fond of my wife (Sharmilee). She would joke how "she loved my wife more than me". As always, she volunteered to take my wife for shopping , and Sharmilee was in awe with her . We remember fondly , having lunch with her in a French restaurant in Lubbock, and deciding on the name of our daughter. We were looking forward to getting useful parenting lessons. But, on that dreadful day of February , we got the news about Shannons diagnosis. But, with Shannon's spirits, whenever we me, she we still got those parenting lessons !!
I am proud to be her classmate and friend.
I have yet to come across another person -- so strong willed, yet benevolent, and caring. Her intellect combined with her compassion (a rare combo!), made an indelible impact on many lives in Kentucky and Lubbock.

Dinah Dohoney
Rockport, IN
Saturday, August 1, 2020

Shannon you were truly an inspiration to so many people. To her family, I’m so sorry for your loss. My thoughts and prayers are with you.

Myriam Sollman
Columbia, SC
Saturday, August 1, 2020

Shannon was such a witty and spunky woman; she had the most grit and tenacity of anyone I knew. Her career success was never a surprise, nor was her ability to kick a GMB for over four years. I have learned so much from Shannon.

I hope her legacy lives strong in Aiden!

Aiden: You have a vast and unrelenting network of people to guide you through school, career development, life--we promised this to your mom. Wherever you go, whatever you need, search for her connections and say hello. We'll see that you continue to receive that motherly support, guidance, encouragement, and kick when needed!

Sending peace and love to all.

Amanda Sosh
Maceo, KY
Friday, July 31, 2020

Steve and Family,
You all have been in our prayers daily and will continue to be during this time of mourning.
Patti Ford, Amanda Sosh and family
Maceo Baptist Church

Roger and Marian Jones
Owensboro, KY
Friday, July 31, 2020

Fabyan, our prayers are with you and Steve in this difficult time. We are keeping you in our thoughts.

Evelyn Keown
Philpot, KY
Friday, July 31, 2020

My heart aches for this family. But Shannon brought you all happiness while she was here . Bless Aiden as he goes thru this life knowing his Mother brought him up right. Won’t quit praying for you all. 🙏🙏

Gayle Brown
Utica, KY
Friday, July 31, 2020

Angie, I am so very sorry!

Valerie Robertson
Surprise, AZ
Thursday, July 30, 2020

Jason and Aidan
Wishing you peace to bring comfort,
courage to face the days ahead and
loving memories to forever hold in
your heart.

Charlotte Jones
Greenfield, TN
Thursday, July 30, 2020

Shannon you fought the good fight of faith you won your victory. RIP dear sweet lady.

Mary Beth Diener
Lexington, KY
Thursday, July 30, 2020

Sending my condolences to Jason, Aiden and Shannon's entire family. I appreciated Shannon's wit and intellect, and we were all better for her presence. I am so sorry that she is gone and you must feel the pain of her absence.

Love to you from me and all of us at the Department of Psychology at UK.
Mary Beth

Fatima Hajjat
Ithaca, NY
Thursday, July 30, 2020

Rest In Peace, Shannon. Rest knowing you've left this earth but your positivity, spirit, love, support, encouragement, smile, laugh, and sense of humor live on in everyone who is privileged to have known you. You've made an impact on so many people, especially your students (me being one of them) and we will forever be grateful. Thank you for years of love, friendship and support.

You will live on in my heart and mind, my dear friend. Rest easy.
To Angie, Aidan, Jason, Steve, and all Shannon's loved ones and family, I am sending you prayers and support. I am very sorry for your loss. My deepest condolences.

Lin Humphrey
Miami, FL
Thursday, July 30, 2020

Shannon

You reached out to me on Twitter before I even started in the Ph.D. program. I will treasure the funny moments we had. For about 2 months, you were recognized as the world's leading expert on #skinnyjeans on online by Klout, and I'll never forget the time you almost got me arrested for stealing a Target cart in San Francisco (I promise you--the wheels stopped when it hit a certain point). You even crimped your hair for an 80s birthday party. Beyond the fun memories, you took an interest in my development, taught me to measure student outcomes from classroom innovations, and taught me to push through the research process. I don't know anyone who can fight the state of TX with academic research and get $100k+ treatments (writing an appeal with APA citations, naturally) approved and beat the odds by 5 years, but you did. Despite the fact you felt awful, you still lived your fullest life going to conferences and traveling abroad. You are the epitome of strength. I will miss you.

Arkapravo Sarkar
Columbia, SC
Thursday, July 30, 2020

I came to know Dr. Rinaldo as a kind and caring person, as a student in TTU. May Almighty give strength and courage to her family to cope up with this loss. Prayers for her departed soul.

Randall Farmer
Yuma, AZ
Wednesday, July 29, 2020

Heavenly Father, please guide cousin Shannon on her journey to you. I pray for quick healing during this time of mourning for all family and friends. You are in my daily prayers.

Lucy Acero-madrid
Lubbock,
Wednesday, July 29, 2020

I've had the pleasure of meeting Shannon 9 yrs ago at a day spa I worked. She loved getting pampered. She was my first regular I've had in lubbock and we instantly clicked. She was so funny, smart, caring and a amazing friend. So sad she left so soon, she deserved a much longer, healthier life. She will be forever missed. I'll keep her family in my thoughts and prayers. Love you so much Shannon.

Cindy Williams
Owensboro,
Wednesday, July 29, 2020

I didn't know Shannon well, but oh my goodness I can see and hear all the love that surrounded her. I have no doubt how much she will be missed, but this scripture comes to my mind, "We fix our eyes not on what is seen, but in what is unseen. For what is seen is temporary, but what is unseen is eternal." 2 Corinthians 4:18. I will be praying all of you through the service and the days ahead. Love & Prayers, Cindy Williams

Linda James Miller
Smyrna, TN
Wednesday, July 29, 2020

Angie- I am so sorry for your loss. I cannot imagine the pain of losing your daughter. I will pray for you and the family that you find comfort in your precious memories.

Much love, hugs and prayers

Donna Hodge
Lubbock, TX
Wednesday, July 29, 2020

LOVED that beautiful girl of yours❣️
She BLESSED so many lives with her SWEET SPIRIT.
Her passion on teaching and being a mother to Aiden was her driving force to live with that tumor as long as she did. When I visited with her she always spoke so highly of her mom and all you did for her. Love and Prayers for you ALL
DONNA HODGE

Doris Millay
Owensboro, KY
Wednesday, July 29, 2020

Dear Angie, please know that you have my prayers & deepest sympathy. Although I did not know Shannon, I’m sure she was special. You & I now share the bond of having to bury our daughters. I’m here for you if you need me. Blessings to you & your family.

Jule Gassenheimer
Orlando,
Wednesday, July 29, 2020

The time feels like yesterday when Shannon critiqued an article in my MBA class shocking me to suggest she should be in a PhD program. Over the next 20 odd years I realized how truly exceptionally Shannon was not only as a scholar but as a individual. She challenged herself to exceed all expectations. She gave so much to so many. She had a heart of gold. Shannon may you Rest In Peace.

Brandale Randolph
Framingham, MA
Wednesday, July 29, 2020



This was one of the last messages she left on my FB page... "Youu know, Brandale Randolph, I've found myself in a lot of new situations over the past several months with a lot of time on my hands to observe, think, & get perspective. I sit in a lot of waiting rooms with a lot of people. They are old, young, male, female, black, white, Muslim, Sikh, gay, straight, veterans, parents, childless, rich, poor, you name it. Today I saw an older white man obviously wealthy offer his hand to introduce himself to an older less wealthy black man sitting next to him & that's when it hit me. In that room there's no space for bigotry or racism or elitism or sexism. We are all there to fight a disease that makes us all equal. We all have cancer in one form or another & this makes us all one community. Today I got a little less tolerant of bigotry, if that was possible."

I will cherish her forever.

Barbara Holder
Lubbock, TX
Wednesday, July 29, 2020

Shannon’s fight my be over, but her bravery will always be spoken of by me and so many others. She was an innovator in so many areas. She has been an inspiration to all.

Annette K. Bratcher
Lebanon, IN
Wednesday, July 29, 2020

Shannon was a very strong young lady, a lot of precious memories with her growing up, love, prayers and hugs go out to my sister, Angie, Bob, Steve, Fabyan, Steve, Aidan .

Lavonne Farmer Coppage
Sebring, FL
Wednesday, July 29, 2020

Angie and Steve, we don't have
the words to tell you how sorry
we are for the loss of your
daughter.

Pam Patton
Lubbock, TX
Wednesday, July 29, 2020

Sweet Shannon, you will be missed, but will be remembered for your smile, your kindness and courage. Thank you for being you and for always letting me be me. Love you, my friend.

Retha keown
Owensboro, KY
Wednesday, July 29, 2020

Dear Lord! Shannon was an inspiring teacher! you could say brilliant! I will not forget her. She insspired me so. I look forward to meeting her in heaven wherwill all new
h m

Dianne Donohue
Fordsville, LA
Wednesday, July 29, 2020

My heartfelt condolences to the family. I know that Shannon is at peace now. I will continue to pray for those who are left behind to mourn her passing. God bless each of you.

Cheryl Shown Haynes
Owensboro, KY
Wednesday, July 29, 2020

I'm so sorry to read of Shannon's passing. What a Special Angel she has been here on Earth. Comforting words help, butebut only time heals. She will be greatly missed but will always be with you. My thoughts and prayers are with you Angie & Bob, Steve & Fabyan, Stevie, and rest of the family.

Lily Garza
Lubbock, TX
Wednesday, July 29, 2020

My dear sweet friend, I will miss our lunches/dinners, talking about our basketball babies, your unique humor, most of all your beautiful smile. You left an amazing mark on this earth like only you could. Fly high and send us a soft breeze every now and then. Love you dearly. 🥺💔😘.

Adam and Stacie King and family
Cypress, TX
Wednesday, July 29, 2020

So sorry for your loss.. I know Stacie got to know you well over the last few years. Angie has been part of my wife’s family for a very long time. Prayers to you all and we are glad that she is now with our LORD!

Kenneth Kendrick
Lubbock,
Wednesday, July 29, 2020

Know that many are with family and friends, and she touched so many people lives, especially young people through her work and family. She left the world a better place than she found it, and was so brave and humorous to it all. Few of us could ever put up the fight she did.


Shelley Fuqua Decker
Owensboro, KY
Wednesday, July 29, 2020

Praying for you Steve , Angie and Aiden. I hope that God wraps his arms around all of you and gives you peace and comfort through this difficult time. I love all of you my sweet cousins and wish I could be there to help you through, but know I'm there in all your hearts and souls. Shannon was a true inspiration to everyone who knew her . She was one heck of a fighter and was loved by all. RIP my sweet cousin i know you're not in pain anymore and know your dancing at the pearly gates. You're gonna be missed but never forgotten.

JoAnn Farmer Arnold
Owensboro, KY
Tuesday, July 28, 2020

Rest in peace Shannon. A distant relative. Peace and Blessings for the immediate family

Kathy Benish
Louisville, KY
Tuesday, July 28, 2020

It has been a privilege & honor to know Shannon & her family. She has been in our lives for 20+ years. She had so much courage & determination and it was amazing to watch her. And a really funny sense of humor. She loved her son. He was her pride & Joy. She will be missed by so many. A bright light has been extinguished. Her family loved her fiercely, her friends loved her fiercely & we love her. May God give the ones left behind peace & comfort. She will be remembered warmly. Go rest with the Angels sweet girl.

Linda James
Beaver Dam, KY
Tuesday, July 28, 2020

Angie, my heart is breaking for you and your family. All of you are in my thoughts and prayers. God will be there for you and help you to heal.

Gail Willoughby
Owensboro, KY
Tuesday, July 28, 2020

Shannon’s journey has touched many. My prayers continue for her family friends and associates. This beautiful girl will be missed by all. May God grant comfort and peace to all.

Pam Vanover
Owensboro, KY
Tuesday, July 28, 2020

I remember Shannon as a sweet little girl in Yelvington. I have seen small glimpses of her life as a adult through reading Steve’s Facebook. It seems she had a very rewarding life. A life to be proud of. I remember your family fondly from all those years ago and will continue to pray for you during this difficult time.
Pam and John Vanover.

Jane McRoberts Cundiff
Austin, TX
Tuesday, July 28, 2020

Oh my dear sweet Shannon. I miss you terribly and love so. You are in my heart forever.